How to Choose a Freebie That Aligns with Your Calling

Faith-Based Tips to Attract the Right Audience Without Losing Your Voice

I'll never forget the first time I tried to create a lead magnet.
I was staring at a blank Canva template with three tabs open — one from a big-name marketer telling me to "dangle the carrot," another telling me to "solve one problem fast," and a third reminding me that "checklists convert."

And I remember thinking…

"But what if I'm not here to dangle carrots?

What if I'm here to serve? To encourage? To build something that reflects my calling — not just my conversion rate?"

If you've ever felt that tension — the one between marketing and ministry, between strategy and sincerity — this post is for you.
Because choosing a freebie isn't just about getting email subscribers.
It's about offering something that represents your heart, your message, and your mission.

Let's talk about how to do that.

First, What Even Is a Freebie?

A freebie (also called a lead magnet) is a free item or service you offer to your audience in exchange for their contact information, typically their email address.

It could be:

• A checklist
• A devotional
• A printable
• A short video training
• A PDF guide or template
• A mini-course or challenge
• An eBook
• A free trial

The goal? To give value, build trust, and help your audience take their first faithful step forward with you.

And What It's Not (When You're Building With God)

Your freebie is not:

• A bait-and-switch
• A copy-paste version of what's trending
• A gimmick
• A pressure point you push to get people in

You're not here to manipulate or over-promise.
You're here to serve — with purpose and peace.

So How Do You Choose the Right Freebie?

Here's a step-by-step guide to help you choose a freebie that aligns with your calling, not just your click-through rate.

1. Start With the Why Behind Your Business

Ask yourself: What am I called to help people with?

Not what can I create quickly — but what transformation am I here to begin?

If your calling is to:

• Encourage women in their prayer life → a "5-Day Prayer Journal Prompt" might be perfect.
• Help Christian creatives build confidence → a "Faith-Fueled Visibility Checklist" might land.
• Support overwhelmed mums in their spiritual routine → a "Morning Scripture Routine for Busy Mamas" may hit home.

Your freebie should reflect who you're called to serve and how you're uniquely equipped to help them.

2. Choose a Format That Matches You

God wired us all differently.
Some women love to write. Others shine on video. Some thrive in structure, others in story.

Therefore, it's essential to discover your most effective way to convey your unique message. Before you start ask: What format feels natural for me to create in — and nurturing for her to receive?

A few examples:

• Writers → Devotional or workbook PDF
• Speakers → Audio mini-series or video walkthrough
• Organizers → Checklist or printable planner
• Encouragers → Scripture-based affirmation cards

This isn't about performance. It's about authenticity + ease.

3. Solve One Small, Real Problem

You're not here to change her whole life in one download.
You're here to help her take one faithful step.

Ask: What is one small but meaningful breakthrough I can help her have?

Examples:

• Instead of "How to Build a Faith-Based Business"
• → Try: "3 Faith-Led Questions to Clarify Your Niche"
• Instead of "Master Your Finances God's Way"
• → Try: "The One Prayer That Shifted My Budget Mindset Forever"

Tiny but powerful = memorable and actionable.

4. Make Sure It Feels Aligned Spiritually

Before you click "publish," pause and ask: Does this resource reflect what I believe? Does it honour the message God's given me?

Because while strategies matter, your spirit matters more.
You don't need a flashy promise. You need a faithful one.
If your freebie feels like a seed you'd feel proud to plant in someone's inbox — it's aligned.

My Own Journey (And What I Learned the Hard Way)

When I first started, I created a freebie that "checked all the marketing boxes."
It had a bold headline. It was short and snappy. It promised results.
But here's the thing: it wasn't really me.
It didn't reflect my heart. It didn't speak to the women I was truly trying to reach.
It got signups — but no connection.

So I deleted it.

And I started again — this time asking:

• What do I really want her to know?
• How do I want her to feel after reading this?
• Would I give this to my best friend in real life?

That's when things began to shift.
The right people started signing up.

They replied to my emails. They said, "This felt like it was written for me."

That's what happens when your freebie reflects your calling.

Need a Few Freebie Ideas to Spark Your Own?

If you're wondering what kind of freebie might suit your message, I've got you covered.

Here are some soul-aligned starting points:

• "My 7 Favourite Scriptures for Business Discernment"
• "3 Mistakes Christian Women Make When Choosing a Niche (And What to Do Instead)"
• "Prayer Prompts to Break Through Fear and Show Up Online"
• "Faith + Funnels Roadmap: The Simple Steps to Start Strong"
• "A 5-Day Devotional to Refocus Your Mindset as a Christian Creator"

These aren't just downloads. They're invitations.

For more simple, heart-led ideas you can actually finish in a weekend — even with a busy schedule, check out this post:

👉 7 Freebies You Can Create in a Weekend (Yes, Really!)

💬 Final Thought

Choosing a freebie isn't about what will get the most clicks.
It's about what opens the door to the deeper work God has called you to do.

So yes — be strategic.

But more than that, be spirit-led.
The right freebie doesn't just build your list — it builds trust.
And when trust is rooted in truth and calling, everything else flows from there.

Stay Blessed,
Deborah 💛

Mini Devotional

📖 Bible Verse

"Each of you should use whatever gift you have received to serve others, as faithful stewards of God's grace..." — 1 Peter 4:10 (NIV)

🌿 Devotional Thought

We often second-guess our ideas, comparing them to polished templates or trends. But God doesn't ask us to copy the crowd — He asks us to be faithful stewards of what He gave us.
Your words, your story, your experience — they're part of your ministry. And your freebie can be too.
Let your lead magnet be a reflection of service, not strategy alone. When you create with intention and obedience, the right people will come — not because of pressure, but because of peace.

🙏 Prayer

Lord, thank You for the gifts You've given me — even when I feel unsure or unqualified. Help me create resources that reflect Your truth and serve with love.

Show me what to offer that will bless others and draw the right women into this journey. May my freebie be more than a tool — may it be a seed You use to grow something eternal. In Jesus' name, Amen.